A Framework for Human-Centric Artificial Intelligence

Practical AI Style emphasizes the importance of Authenticity, Clarity, and Consistency in the age of AI. You understand why your organization must resist the rising tide of Generic AI and build a presence that genuinely reflects your brand.

But a crucial question remains: Now what?

Intentional AI Style (IAS)

Your Roadmap:
The IAS Framework for Moving from Intent to AI

How do you translate those essential principles from the page into action? How do you move from high-level intent to tangible, value-driven AI output, day after day?

This is where Intentional AI Style (IAS) comes in. IAS is the operational framework designed to answer that question. It's the bridge from theory to execution, providing the practical tools to make the vision of Practical AI Style a reality in your organization.

Your Destination:
The Three Pillars of Practical AI Style

The IAS framework is built to achieve the three foundational pillars of effective, human-centric AI communication as outlined in the book:

Authenticity: Ensure every AI-generated output resonates with your organization's unique voice, mission, and ethics. Authenticity is the primary defense against generic AI, making your AI recognizably and characteristically "you."
Clarity: Enforce unambiguous communication and precision in instruction design. Clarity eliminates misinterpretation and ensures the AI's behavior consistently and accurately mirrors your intended meaning.
Consistency: Maintain your organization's voice, tone, and accuracy across all platforms and over time. Consistency builds the trust and predictability that reinforce your brand's reliability.

IAS provides a clear, actionable roadmap to translate your strategic intent into precise AI behavior. It works through a powerful "dual-engine" system, ensuring that your "why" is embedded in every "what" the AI produces.

From Intent to AI Action

Imagine any communication task as a triangle defined by three fundamental constraints:

Brand Identity & Values: Your mission, ethics, and unique voice.
Business Objective: The specific goal you need to achieve.
Audience’s Needs & Context: Who you’re speaking to, their expectations, and their perspective.

Successful communication operates within this triangle. Now, add AI to the mix. If AI-generated content strays outside these boundaries, it risks being off-brand, missing the objective, or failing to connect with your audience.

Optimized Impact Zone

In geometry, the incenter is the point where the three angle bisectors of a triangle meet, equidistant from all sides. The IAS framework acts as these bisectors. It helps you control the AI and find the perfect balance, no matter how your brand, objectives, or audience shape the triangle. The incenter marks your “optimized impact zone,” ensuring every message is authentic, clear, and consistent.

Find Your Incenter

The IAS framework provides actionable, intention-driven guidelines that empower you to consistently achieve your optimal ‘incenter'. Our IAS Workshop delivers hands-on tools and customized frameworks, providing direct access to an AI Agent and an online course for guided discovery and implementation. Discover how our program, built on Practical AI Style, activates these controls, transforming your communication into a powerful, brand-aligned advantage.

In geometry, the ‘incenter’ is the single point where the three angle bisectors of a triangle intersect. It is unique in that it is equidistant from all three sides of the triangle. This is where the IAS framework comes into play, with its key elements acting as the "angle bisectors" that find this point of perfect equilibrium.